A unique opportunity to demonstrate your ability as a mixologist in an exceptional
setting by using one of the most versatile drinks in the world.
Immerse yourself in traditional winemaking that spans over 3,000 years.
Travel to Jerez de la Frontera and share experiences with mixologists.
Become the best sherry wine mixologist of the year.
1. Training
The Tío Pepe Challenge gives you the opportunity to demonstrate your knowledge about sherry wines. To help you, we have created specific masterclasses where you can learn all you need to know.
The masterclasses are available in two formats:
In-person masterclasses
Time and location to be confirmed
Brand Ambassdor :Nadia Liu
Brand Ambassdor :Nadia Liu
Brand Ambassdor :Nadia Liu
Brand Ambassdor :Nadia Liu
Brand Ambassdor :Nadia Liu
Brand Ambassdor :Wing Fan
Brand Ambassdor :Wing Fan
Brand Ambassdor :Wing Fan
Brand Ambassdor :Wing Fan
Brand Ambassdor :Wing Fan
Brand Ambassdor :Eddy Yang
Brand Ambassdor :Eddy Yang
Brand Ambassdor :Eddy Yang
Brand Ambassdor :Eddy Yang
Brand Ambassdor :Eddy Yang
ホテルニューオータニ ザ・メイン アーケード階（地下1階） 麗の間
〒102-0094 東京都千代田区紀尾井町4－1
Registration: 02851_Ni@mercian.co.jp
Time and location to be confirm
Brunkebergstorg 4
11151 Stockholm
We have no further masterclasses planned but please contact info@gonzalezbyassuk.com if you need any assistance with your sherry knowledge and we will be pleased to help.
You also have the possibility of learning more through our online masterclasses. We will be holding LIVEs in English and Spanish on our Instagram account www.instagram.com/tiopepewines throughout February. We have invited previous global winners of Tio Pepe Challenge as well as our Assistant Winemaker Silvia Flores and this year’s judge Giorgio Bargiani from The Connaught Hotel, so check out our site for more news!
Sherry wine
Everything you need to know from the designation of origin and geographical location through to the environmental conditions and history of sherry wine.
Production
Sherry is renowned for its unique production process for each particular style. Discover more!
The Venenciado
Discover this ancient and noble profession where venenciadors pour sherry wine directly from the wooden butt. If you reach the final phase you will have to prove your skills in the art of venencia!
2. Register and pass the test
Register in the link below to become a candidate in the Tío Pepe Challenge 2022. You must pass the knowledge test with a score of at least 80% before submitting your cocktail recipe.
Register
Learn more about González Byass, sherry wines and find all the answers to the questions
3. Submit your cocktail recipe
Once you’ve passed the online test, you can submit your cocktail recipe adhering to the competition rules and regulations in the Terms & Conditions. Please download and read carefully before submitting your recipe:
4. How to become a finalist
From the list of finalists received from each participating country, an expert panel will select 8 (eight) finalists based on their merits.
WILD CARDS:
National finalists who have not been selected by the expert panel will have the opportunity of taking part by winning one of the two Wild Cards if they win the “VENENCIA CHALLENGE”.
To take part in the “Venencia Challenge”, post a video on your Instagram page demonstrating your creativity using a venencia, wine-pourer, adhering to the following specifications:
Format: vertical 9:16
Maximum duration: 20 seconds
Remember to use the hashtag #TioPepeWildCard and then two digit-country code for your country, for instance, #TioPepeWildCardUK.
The best videos will be shared on Tío Pepe social media and a jury panel will select the most original and entertaining from each country.
Post video
5. National Finals
The finalists in each individual country will compete against each other in the National Finals before a jury panel comprised of cocktail and sherry wine experts. Finalists will have to pass the following tests to win a place in the International Final:
-Blind Tasting
-Venencia wine-pouring challenge
-Create and present a cocktail (maximum 5 minutes)
Check the dates of the National Finals already programmed:
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
Golvet
Potsdamer Straße 58, 10785 Berlin, Germany
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
*Following the current health and safety recommendations, we have decided to cancel the national as well as international final. We will be back stronger in 2021!*
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final to 15th June*
National Final
National Final
*Following the current health and safety recommendations, we have decided to postpone the national final until further notice*
National Final
Birger Jarlsgatan 20
11434 Stockholm
National Final
National Final
Cancelled for 2020.
Win the National Final and travel to Jerez de la Frontera for the International Grand Final
The winners from each individual country will take part in the International Final of the Tío Pepe Challenge held in Jerez de la Frontera, where they will have the unique opportunity to demonstrate their talents in the heartland of sherry wines.
They will also get to enjoy an exclusive program of activities spread over 4 days which covers the culture and tradition of sherry winemaking during the famous Feria del Caballo (horse fair).
More about the Grand Final
