Our Logo

- A symbol with history -

Bringing Tío Pepe to life for more than 80 years

Over the years, the head of advertising’s endearing design has become a familiar figure in advertisements, billboards and the famous neon sign in Madrid’s Puerta del Sol – but also beyond our borders, assisting the expansion of sherry wines to more than 115 countries around the world. It’s an idea that has transcended the world of advertising to become part of a country’s collective imagination. Discover its story!